AI Precision Marketing
Content-First Growth Strategy
“Stop Renting Leads. Start Building an Audience.”
Traditional advertising is bleeding money with diminishing returns.
Monthly Ad Spend
Kijiji + Google Ads + AutoTrader
Per Month
Cost Per Lead
Unsustainable
Kijiji, AutoTrader, and Google Ads are flooded with dealers all bidding on the same buyers.
Paid platforms serve ads to anyone — not just qualified RV buyers in your area.
Stock photos and spec sheets look the same as every other dealer's ad.
Visitors leave and never come back — there's no system to stay in front of them.
Stop renting attention. Start building an audience that compounds over time.
Content keeps working after you stop paying.
TikTok, Reels, and walkaround videos shot right on your lot — real inventory, real personality.
Not spec sheets — stories about weekend camping trips, family adventures, and RV life.
Capture real families enjoying their RVs at local campgrounds. Authentic content that sells.
Automated follow-ups, review requests, and a pipeline that never drops a lead.
Each piece of content fuels the next — creating a self-reinforcing growth engine.
Higher initial investment — building the foundation for compounding growth.
2-day on-site video shoot
40-60 content pieces created
Social channels launched & branded
Website overhauled for conversions
CRM + Google Business Profile setup
$3,000/month — the same budget, radically different results.
Show up once a week, shoot new inventory, push content.
From 4 leads/month to 100+ — with a cost per lead that drops every month.
Cost Per Lead Drop
Year 1 Leads
0+Content Pieces Working 24/7
0+Every customer becomes a walking billboard — and they love it.
Buy RV
Customer purchases their dream RV
Get Free Shirt
Competition RV branded t-shirt as a gift
First Camping Trip
Family wears shirts at the campground
Photo Shared
Happy family photo in their shirts
Multi-Channel Post
Google review + Social post + Website testimonial
Win-Win-Win: Customer gets perks, Park gets bookings, Competition gets leads.
Stony Plain
Full ServiceParkland County
Family FriendlyAcheson
Resort StyleBig Lake
LakesideParkland County
Nature GetawayWabamun
Provincial ParkEntwistle
Provincial ParkLeads / Year
48
Cost Per Lead
$750
When You Stop Paying
$0 — nothing remains
Leads / Year
500-700+
Cost Per Lead
~$50
When You Stop Paying
200+ permanent content pieces
Traditional Ads
Leads drop to zero instantly
Content Strategy
Content still exists — leads keep coming
People buy from businesses other people buy from.
Social proof creates urgency and momentum.
2024 Keystone Cougar
2023 Jayco Jay Flight
2024 Grand Design Imagine
2023 Forest River Rockwood
2024 Winnebago View
2023 Coachmen Catalina
2024 Thor Ace
2023 Heartland Bighorn
2024 Airstream Basecamp
2023 Dutchmen Aspen Trail
2024 nuCamp T@B 400
2023 Starcraft Super Lite
RVs sold this year
Updated in real-time on the website
for Competition RV Sales
“Your First Weekend Campground Shoot Could Be Next Week.”
Eric Wick
AI Consultant & Founder
AI Precision Marketing
AI Precision Marketing
aiprecisionmarketing.ca